The Amazon Cloud Rainforest

The Amazon rainforest is pretty much the same size as the continental United States. It is incredibly massive and touches just about every single country on the continent of South America. Jeff Bezos apparently picked the correct name for his company founded in 1995 because the Amazon most of us are more familiar with is constantly expanding into many areas most of which the general public, unless you are a shareholder, is unaware of.

If the world of technology were a sport, Amazon is shaping up to be its evil empire. Titans of the tech industry stand alone. Google, Apple, Microsoft, Intel, Cisco, Amazon, all industry leaders in their respective fields. What makes Amazon stand out from the rest? They are involved in each of these Titans' fields of excellence. They seek to disrupt the disrupters. Whether or not they are successful is not really the issue. The fact that they are willing to take those types of moon shots and are so focused outside the proverbial box shows a way of thinking not too many of their competitors have. They want to be the all everything-everything company.

Amazon web services has grown to be the most profitable part of its entire business. It's cloud market share is almost twice that of Microsoft Azure and Google Cloud Platform combined. Companies can utilize their supercomputer on a pay as go basis.

There seems to be no frontier they don't seek to lay roots in. Rumors persist that Amazon is slowly developing their own in house delivery service which more than a few analysts believe could disrupt UPS' business alone by as much as 10%. Only time will tell if this technology rain forest can match its South American counterpart. The Amazon rainforest produces approximately 75% of the world's oxygen. That seems to be about where the tech company wants to be in total technological market share.

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